Optimize retail and manufacturing operations to local demand
Traditionally retail chains have focused on the supply side, aiming to increase value chain efficiency whilst maintaining low, steady margins. Fuelled by supply-driven retail analytics, this approach was effective and accurate in a world where consumer demand was stable and static.
Manufacturers struggle being merely reactive to retailers actions in trying to manage at the same time the needs, targets and limitations from consumer demand, production and competition.
What we know today is that consumer demand is much more fragmented than it has ever been.
Retailers and Manufacturers acknowledge this, aiming to understand the local shoppers and their needs but are often stuck with the legacy models and tools that can only optimize the flow-of-goods based on historical averages.
Retail & Manufacturing solutions suite is based on demand-driven analytics and optimization. It analyzes demand potential by trading area, optimizing your operations to meet the full potential on a local level.
That’s how you make smart easy.