With a constantly growing number of SKUs, location-specific variations between stores, and the limited nature of physical shelf space itself, the importance of space optimization in retail operations has been elevated.
And, if things weren’t challenging enough, all this is compounded by the fragmented consumer demand impacting individual stores’ macro-space allocation and the entire assortment that has to be optimized by trading area.
The sheer amount of data and variables is too overwhelming for humans to process.