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Store value chain

Our analytics services support the continuous development of the value chain from procurement and the management of distribution channels to the dialogue carried out with the store.

  • Geographical analysis: The analysis provides the geographical sales variation of a brand, which makes it possible to understand the store’s situation: the optimal product selection, pricing and sales potential in different areas.
  • Distribution channel analysis: Compares the efficiency, productivity and potential of different distribution channels. Provides information on current and channel-specific efficiency and the potential of products and brands.
  • Price optimisation: Price optimisation provides information on the relative change in demand when the pricing structure or product level price changes. The outcome is the impact of pricing on sales and product-specific price elasticity factors and sales by price category.

http://blog.houston-analytics.com/blog/catchment-area-data-offers-rapid-savings-in-direct-marketing

Services

Contact

Juha Raunama
Director, Customer Solutions
Houston Analytics Oy
tel. +358 400 845 908
juha.raunama@houston-analytics.com

Connect with us

Houston Analytics Ltd
Konepajankuja 1, 00510 Helsinki
c/o Pedab Denmark 2. sal, Vibeholms Allé 16, 2605 Brøndby
Business ID: 2574184-1

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