Store value chain
Our analytics services support the continuous development of the value chain from procurement and the management of distribution channels to the dialogue carried out with the store.
- Geographical analysis: The analysis provides the geographical sales variation of a brand, which makes it possible to understand the store’s situation: the optimal product selection, pricing and sales potential in different areas.
- Distribution channel analysis: Compares the efficiency, productivity and potential of different distribution channels. Provides information on current and channel-specific efficiency and the potential of products and brands.
- Price optimisation: Price optimisation provides information on the relative change in demand when the pricing structure or product level price changes. The outcome is the impact of pricing on sales and product-specific price elasticity factors and sales by price category.