Antti Syväniemi
My core competencies: analytics-based management models and strategies.
My experience in the field: retail, industry, media, finances, insurance, FMCG
My ideas about knowledge-based management
In this era of dynamic strategy, information and managing with knowledge are the key to everything. Intensive use of knowledge is vital to sustained competitiveness. It is what links the market and competition situation with strategy, and strategy with implementation.
Exponential increases in the amount of data can make the shift to knowledge-based management seem overwhelming, but it is no longer so. Easy-to-adopt cloud services and advanced analytics make it quick and easy to begin using information including big data. This allows traditional financial data to be combined with up-to-date customer and market data, which enables a forward-looking view through predictive modelling
From the very beginning, the ease of use of the information produced is important as well as the flexibility of the process. At its best, implementing the customer-centred view throughout the organisation promotes continuous and flexible progress towards common goals.
When a shift is made from the traditional managing with financial knowledge to the comprehensive managing with knowledge, the greatest challenge is the cultural change that is required to complete the shift. A unified view of the business operations and their targets must be formed in order to achieve results from the traditional patchwork of unit- or function-oriented knowledge. The processes must be supported by up-to-date information. The users’ outlook may change, but information belongs to everyone. This means that everyone in the organisation can understand the significance of their work in implementing the strategy, and everyone can commit to the set targets. Therefore, the change is more about an information project than a technology project.
Regardless of whether we want it or not, we have shifted to an information society. Now the generation and continuous development of new business models is essential to business survival. This requires not only experience and knowledge to understand the present and the ability to view and analyse options open-mindedly, but also – and above all – the courage to move on from old thinking and operating models. This is why the opportunities provided by the processing and analysing of information increasingly shape the agenda of corporate strategy work.
Motto: “A mind is like a parachute. It doesn’t work if it is not open.” ― Frank
Zappa
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Motto: “A mind is like a parachute. It doesn't work if it is not open.” ― Frank Zappa
